• Construction
  • Burnaby

As a Marketing Manager you will bring a strong understanding of marketing in the construction industry, relevant contacts, and industry insight. You must demonstrate a strong interest in construction processes, be highly organized and resourceful, able to function both in complex team environments and independently with a willingness to immerse themselves in the building industry. You must have a passion for people, content marketing, and developing fresh and creative approaches to conveying information.

Marketing Manager Responsibilities:

General Marketing

  • Work closely with the management teams, business development, and project pursuit teams to develop and produce high-quality qualification packages, proposals, presentations, web, social media, and other written materials.
  • Gather complex or technical information from various sources, synthesize it and use it as the basis to craft cohesive and compelling narratives for a variety of marketing materials.
  • Work with the team/s in overseeing the production, editing, and proofreading of numerous marketing materials such as: signage, stationery, brochures, feature sheets, flyers etc.
  • Source new opportunities and stay up to date with market trends
  • Analyze online analytics and conduct marketing studies to identify target audiences and competitive advantage
  • Possess excellent attention to detail and strong proofreading skills to edit and ensure quality, accuracy, clarity, and consistency with company guidelines.
  • Coordinate the development of content for email campaigns and provide final drafts
  • Strategic planning including corporate positioning, market and competitive analysis, and product positioning.
  • Strategize and execute strong marketing campaigns with traditional print, online, and outdoor media that reflect each target audience
  • Establish priorities and target dates to meet project deadlines
  • Develop and manage the Sales and Marketing budgets and be accountable for the results.
  • Assist to maintain an updated database of our various companies, projects, and staff resumes.
  • Coordinate and assist during both internal and external events, trade shows, etc.

Online Presence

  • Develop content for multiple platforms (website, social, testimonials, case studies, papers, newsletters, videos, news releases, presentations, and advertising)
  • Ensure content is consistent and compelling across delivery streams and resonates with the target client audience/s
  • Improve content delivery including search engine optimization and metadata management
  • Source and coordinate the creation of creative assets, including but not limited to renderings, photography, interior graphics, signage, etc.
  • Ensure alignment of key messaging and positioning across all channels ensure brand experience is consistent, aligned and on point
  • Monitor and report on success, reach, coverage, share of voice, impact and then adjust strategy to improve performance

People and Teams

  • Support with the marketing lifecycle, collaborate with members from our preconstruction, construction, and administrative teams regularly to understand the needs of the group.

Marketing Manager Qualifications:

  • A university degree or diploma in marketing, sales, business, or related field is required
  • Minimum of 5 years’ experience in marketing, sales or in a related position is required
  • Excellent interpersonal skills: the ability to work with external stakeholders, peers and firm management. A corporate brand ambassador with a strong sense of accountability.
  • Previous experience in the construction or real estate field is considered an asset
  • Proficiency with social media and Microsoft Office applications. A high proficiency in MS Office (Word, Excel, PowerPoint and Outlook) is essential, and a basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) is an asset
  • Must be highly creative and able to think outside the box, with an ability to provide insight and strategic recommendations from project learnings or past experience where relevant
  • A solid understanding of digital initiatives, including web application, development processes, the benefits of SEO, and Google products including Analytics, Ads, and Webmaster Tools
  • Ability to work independently, prioritize, and execute multiple tasks, projects, and assignments effectively, adaptable and flexible to a changing environment
  • Some travel to different sites (Client meetings, sales centres, trade shows, etc.) may be required periodically.

Why we think you’ll like working here:

  • Competitive salary, plus potential bonus and profit sharing
  • Matching RRSP
  • Extended benefits, Employee Assistance Program, Life Insurance, AD&D, LTD, CI
  • 3 weeks of paid vacation
  • Professional development support
  • Head Office centrally located in Burnaby and transit-accessible

To apply for this job email your details to roland@haystackrecruitment.com.

You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to Haystack Recruitment.